Most of the people who are at the beginning of their online business don’t know what exactly makes their products unique. It’s a problem especially when it comes to showing potential customers the store existence – it’s really hard to be visible among all the shops offering the same or similar things. But the recipe is easier than seems to be – the one you should do is determine your own niche.
Specialize, specialize, specialize
But how to deal with specialization and why it is that important? Instead of making yourself aware of your shortages or mistakes, you should try to find this particular part of your business you’re good in if you want to grow your customer base.
The first question helpful in determining your niche is who your customers are and what they really need from your business. In social media times it’s not hard to get the answer, but you should understand that Facebook or Twitter, or even your personal website – they’re not just for broadly defined advertising – they’re also channels where you can communicate with your audience, ask them for advices and hear what they really need.
What are the benefits of niche marketing?
When you know that your online business is successful? The purchases are really important, but think wider and analyze customers’ satisfaction.
- the audience is easier to target – it’s much esier to get to the people who love chocolate ice-cream instead of reaching general desserts admirers, right? If the audience is smaller, the effort to reach them is smaller too.
- it’s cheaper – the smaller audience is much easier to target and you don’t have to spend a lot of money to analyze their shopping behaviours. If you’re much closer with your customers you know exactly what they’re need and sometimes can even point you what needs to be improved, without paying for an experts’ opinions.
- it’s less competitive – even if you provide the same products as your competitors, determining your business niche makes the risk of rat race much smaller. Use the power of social media to get with your audience together – connect them and create the long-distance relationships. If you will provide high quality service, your customers will repay you with not even thinking about looking for other provider.
What makes niche marketing campaigns successful?
The key to success when it comes to marketing niche campaigns is thinking about your niche in the big picture. Why? Because people’s mind are created this way: if sometimes is niche, it’s probably exclusive. And it allows to draw the following conclusion: if something is exclusive, we desire to own it. That’s why it is important to create those strategies for everyone, not just for niche members.
The next thing is creating the ideal customer vision and motivating the audience. It’s related to the above-mentioned long-distance relationships and emotions, because people really like when they can identify with the brand. They should feel they belong to the community which is the place of sharing their customer experience. And nothing connects people better than common experiences.
Story is The Key
If you want your customers to be a serious part of your niche, it’s really important to create a compelling story they can identify with. People should feel that they are the part of the brand’s story and it’s perfect fit for their lives. Use the social media power to tell it – share the photos via Instagram, engage customers in Facebook conversations, let people create the alternative versions in their own brand visions in the contests. Just by posting the quick “Show me your way of XYZ use” you can unleash their imagination – maybe you will also find the inspiration?
If you want to take up the challenge and make your business more niche-oriented, you should definitely focus more on your audience. Understanding the people and thinking more B2C (business to customer) than B2B (business to business) is the key to success, because once you will show them they’re a part of unique community, they will stay with your store for a long time.